- Lighting Design for All
The International College of Lighting (ICOL) delivers on-demand lighting education for those new to the lighting industry. Through our courses you'll learn how to create the optimal lighting in workspaces, as well as colour psychology principles and eco-friendly lighting.
- Client
- International College of Lighting
- Year
- Service
- Google Ads, SEO
Overview
The International College of Lighting (ICOL) delivers on-demand lighting education for those new to the lighting industry. Through our courses you'll learn how to create the optimal lighting in workspaces, as well as colour psychology principles and eco-friendly lighting.
Nista was engaged by ICOL to improve their discoverability and increase conversion of customers who had previously utilised ICOL's complimentary basics course, onto their premium lighting design courses.
We significantly improved the SEO of ICOL to ensure they were visible across a broad range of related search terms, Nista also constructed a retargetting campaign across the Google network that led to an increased conversion of their free courses.
We then provided an email marketing strategy to convert these customers into paying customers that saw a significant increase in ICOLs revenue and Lifetime Value.
What we did
- Google Ads
- SEO